Monday, September 24, 2007

‘SELLING SOLUTIONS FOR SANDWICH VENDORS’- Product design project-2

Product design project 2 for a duration of 3 months: August 06 - October 06.

Synopsis:

The project tries to take a look at the life of the street side sandwich sellers in Mumbai, with the intention of learning their business motives and intentions apart from their present problems with their 'shop'. Apart from this their needs for identity and the feeling of 'owning a shop' are identified with.

The goal was to design a 'shop' which would cater to the identified needs in the above mentioned areas. Also, to arrive at system where in the vendors can invest according to their capacity and keep on upgrading their 'shop', with a local resource person identified as a mediator between the manufacturer and the vendor. Also, the act of the vendors interacting with this resource person for customizing the cart in various wayspainting, railings,name-boards, etc. - would also make them have a feeling of ‘owning the cart.'
The design also catered to the functional requirements of the vendors -
· Ease of work platforms
· Compact ability and mobility
· Storage spaces... Also each part had more than single role in terms of functions... As here the canopy folds down and becomes the cover (thus making the cart lock-able) and the pushing handle.






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