
The project tries to answer these questions:
· What do children play, when and why?
· When do they change their game/ playpreferences?
· What motivates the change? Is there a group influence?
· Are there distinct differences in preferences of girls and boys?
It aims at being a point of reference for further in detail study related to the activities of children, cutting across the broad socio-economic spectrum of India, tracing the trends of favorite games, TV channels, books read, tastes and preferences and how these differ according to age, gender and location.

The study was a response to the need felt to understand the Indian children in the age group of 7 to 16 years for arriving at different design strategies by the toy manufacturers. But the findings are of importance to anyone who has to do anything with Indian children.
No comments:
Post a Comment